Working as the social media manager for Cafe Sheera was my first job during and after high school, and it truly ignited my passion for digital marketing. I developed and executed strategies that helped increase engagement and grow our follower base, managing social media accounts while creating content that connected with our audience. Planning and executing influencer marketing campaigns enhanced brand awareness and drove sales. This experience provided a solid foundation in understanding the impact of social media on brand presence and allowed for the development of essential creativity and strategic thinking skills.