As a PR event coordinator for Doubelsoul, the DIY event was planned and executed to boost audience engagement. The concept and theme were developed to align with the brand's image and marketing strategy. Guests RSVP'd by purchasing a pair of plain socks online with a special promo code, allowing for easy pick-up at the event. Customization stations, photo ops, video games, and music created an engaging atmosphere. Vendor relationships were managed, and contracts were negotiated to ensure cost-effectiveness. To promote the event, a campaign photoshoot was organized, and a brand deck was created outlining budgeting, vision, and social media strategy, providing brand owners with a clear plan ahead of time.